Glossary · Live & linear

What is live streaming?

Live streaming is delivering video over the internet as it is captured, so that viewers watch an event while it is happening, with a delay of a few seconds rather than after a recording has been uploaded.

How live streaming works

  • Capture: cameras and audio feed a production mixer
  • Contribution: a live encoder compresses the feed and sends it to the platform, commonly over RTMP or SRT
  • Transcoding: the platform creates several quality levels in real time
  • Packaging: the stream is cut into short segments for HLS or DASH
  • Delivery: a CDN distributes the segments to viewers
  • Playback: the player fetches segments and adapts quality to the connection

Latency

Each stage adds delay. Standard segmented streaming runs roughly 10 to 30 seconds behind real time, which is fine for most events. Low-latency modes bring that down to a few seconds, for sport, betting and anything with live interaction.

Lower latency leaves the player less buffer to ride out network trouble, so it trades some resilience for immediacy.

Ways to earn from live

  • Included in a subscription, as a reason to stay
  • Pay-per-view tickets for single events
  • Advertising in breaks
  • Sponsorship of the broadcast
  • Replays sold or added to the catalog afterward

What makes live harder than on-demand

There is no second take. Viewers arrive together, so sign-in, payment and delivery all peak at once, and a failure is seen by everyone. Test the whole chain beforehand, use a backup encoder and connection for important events, and size capacity for the peak rather than the average.

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FAQ

Live streaming, answered.

More definitions in the streaming glossary.

Planning a streaming service?
What is the difference between live streaming and VOD?

Live video is watched as it happens, by everyone at the same time. VOD is a stored title that each viewer starts whenever they choose.

How much upload speed does a live stream need?

Plan for at least one and a half to two times the bitrate you are sending, on a wired connection. A 6 Mbps contribution feed is comfortable with 10 Mbps or more of stable upload.

Can a live stream be watched afterward?

Yes. The stream can be recorded and published as an on-demand title, a process called live-to-VOD.

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