How a linear channel works
A playout system assembles the channel from a schedule: recorded programs, live feeds, promotions and ad breaks, played back to back around the clock. The output is a single live stream that is encoded and delivered like any other.
A program guide tells viewers what is on now and next.
Types of linear channel
- Broadcast simulcast: an existing television channel streamed online
- Pop-up channel: created for an event, a season or a festival
- Virtual channel: built entirely from an on-demand catalog
- FAST channel: a free, ad-supported channel distributed through streaming services and smart TVs
Why run a channel alongside on-demand
Choosing takes effort. A channel removes the decision: the viewer presses one button and something is playing. That suits news, sport, music, children's programming and any deep catalog where viewers do not know what to pick.
A channel also gives older titles a second life, creates predictable ad breaks and makes a service feel active whenever it is opened.
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