How the recommendations are built
The calculator starts from widely used H.264 bitrates at 30 fps for typical film and series content, then adjusts for four things:
- Codec: HEVC uses about 60% of the H.264 bitrate, AV1 about 50%.
- Frame rate: 50–60 fps needs about 1.5× the bitrate of 30 fps; 24–25 fps slightly less.
- Motion: sports and concerts need more bits; talks and animation need fewer.
- Resolution: each rung below your top resolution gets its own bitrate, forming the ABR ladder.
File size formula
size (MB) = (video Mbps + audio Mbps) × seconds ÷ 8
Storage for a streaming catalog is the sum across every rendition in the ladder, which is why the “full ladder storage” figure is larger than a single file.
From bitrate to cost
Bitrate drives delivery cost directly. Plug your average bitrate into the streaming bandwidth and CDN cost calculator, and read 2K video resolution explained for when 1440p is worth offering.