Video bitrate calculator: bitrate, file size & ABR ladder

Pick a resolution, codec, frame rate and content type to get a recommended streaming bitrate, file size and a full adaptive bitrate ladder for 720p, 1080p, 2K and 4K.

Video

Codec
Frame rate
Content type

Low: talks, lectures, animation. Standard: films and series. High: sports, concerts, gaming.

File

min
kbps
Recommended bitrate5 MbpsRange 4 Mbps – 6 Mbps
File size2.3 GB60 min incl. audio
Per viewing hour2.3 GBData streamed at top quality
Full ladder storage5.2 GB5 renditions × 60 min

Adaptive bitrate (ABR) ladder

H.264 / AVC, 30 fps, standard. Players switch between these renditions as bandwidth changes.

RenditionResolutionVideo bitrateRangeBits/pixelGB / hour
1080p (Full HD)1920×10805 Mbps4–60.082.31
720p (HD)1280×7203 Mbps2.4–3.60.1091.41
540p960×5401.8 Mbps1.4–2.20.1160.87
360p640×360800 kbps0.6–10.1160.42
240p426×240400 kbps0.3–0.50.130.24

Encoding ladders, handled for you.

RentAnOTT encodes every upload automatically into an adaptive ladder up to 4K, with multi-audio, subtitles and multi-DRM, then streams it on branded Android, iOS and web apps.

Starting points based on common streaming encoding guidelines. Content-aware or per-title encoding can go 20–40% lower for the same quality. Test with your own footage.

How the recommendations are built

The calculator starts from widely used H.264 bitrates at 30 fps for typical film and series content, then adjusts for four things:

  • Codec: HEVC uses about 60% of the H.264 bitrate, AV1 about 50%.
  • Frame rate: 50–60 fps needs about 1.5× the bitrate of 30 fps; 24–25 fps slightly less.
  • Motion: sports and concerts need more bits; talks and animation need fewer.
  • Resolution: each rung below your top resolution gets its own bitrate, forming the ABR ladder.

File size formula

size (MB) = (video Mbps + audio Mbps) × seconds ÷ 8

Storage for a streaming catalog is the sum across every rendition in the ladder, which is why the “full ladder storage” figure is larger than a single file.

From bitrate to cost

Bitrate drives delivery cost directly. Plug your average bitrate into the streaming bandwidth and CDN cost calculator, and read 2K video resolution explained for when 1440p is worth offering.

FAQ

Common questions

What bitrate should I use for 1080p streaming?

For 1080p at 30 fps in H.264, around 4–6 Mbps is a good starting point for films and series. Sports and other high-motion content at 60 fps can need 8–10 Mbps. HEVC needs roughly 40% less and AV1 roughly 50% less for similar quality.

What bitrate is needed for 4K streaming?

4K at 30 fps in H.264 needs around 13–20 Mbps. Most 4K streaming uses HEVC or AV1 instead, which brings it down to roughly 8–12 Mbps. High frame rate or HDR sports can need more.

What bitrate should I use for 2K (1440p) video?

1440p, often called 2K or QHD in streaming, works well around 7–11 Mbps in H.264 at 30 fps, or about 4.5–6.5 Mbps in HEVC. In cinema, '2K' means 2048×1080, which is close to 1080p bitrates.

How do I calculate video file size from bitrate?

File size in megabytes = total bitrate in Mbps × duration in seconds ÷ 8. A 60-minute video at 5 Mbps video plus 128 kbps audio is about 5.128 × 3,600 ÷ 8 ≈ 2,300 MB, or 2.3 GB.

What is an ABR ladder?

An adaptive bitrate (ABR) ladder is the set of renditions a video is encoded into, from low to high resolution. HLS and DASH players switch between them as the viewer's connection changes, so playback keeps going without buffering.

What does bits per pixel mean?

Bits per pixel (bpp) is bitrate divided by width × height × frame rate. It shows how much data each pixel gets. For H.264, roughly 0.07–0.1 bpp suits typical streaming; newer codecs need less.

Ready to own the screen?

Tell us what you are launching. We will walk through the platform and map the path to go-live around your catalog, markets and revenue model.