How the calculator sets prices
- Start from your US price, for example $7.99.
- Look up each country's price level: how expensive it is relative to the US, based on purchasing power parity.
- Move the price part or all of the way toward that level using the adjustment setting, but never below your floor.
- Convert to local currency and round to a familiar local price point.
Choosing the adjustment strength
At 0% everyone pays the same USD price, which overprices emerging markets. At 100% prices track local price levels fully, which can leave thin margins after payment fees. Most streaming services land between 50% and 80%, with a floor of 20–30% of the base price.
App stores also have their own price tiers per country, so match the closest tier for in-app purchases.
Next steps
Read our localized pricing playbook for rollout and testing tactics, then plug a regional price into the OTT revenue calculator to see how it changes subscriber growth and revenue.