How a live event runs
- Schedule the event and publish its page so viewers can find and buy it
- Test the encoder, the connection and the stream ahead of time
- Open a holding screen or countdown before the start
- Go live and monitor quality, concurrency and payments
- End the stream and publish the replay
Capacity planning
An event's audience arrives in a spike, most of it in the ten minutes around the start. Sign-in, checkout and DRM license requests all peak together, before video delivery does.
Estimate peak concurrent viewers from tickets sold or expected attendance and confirm in advance that your plan covers it. Encourage early arrival with a pre-show so the load is spread.
Access and pricing
Limit each ticket to one simultaneous stream, restrict the stream to licensed regions, and decide how long the replay stays available to buyers.
- Free with registration, to build an audience
- Included in a subscription
- Pay-per-view ticket, with early-bird and on-the-day prices
- Season or series pass covering several events
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