Types of bundle
- Title bundle: a set of films or a box set sold as one purchase or rental
- Season or event pass: every episode of a season or every match of a tournament
- Plan bundle: a subscription that includes an add-on, such as a sports or kids package
- Service bundle: two or more streaming services, or streaming with a mobile or broadband plan, at a joint price
Why bundle
A bundle raises the amount spent per purchase and exposes viewers to titles they would not have bought alone. Subscribers who hold a bundle also cancel less, because leaving means giving up several things at once.
Pricing a bundle
The discount should be large enough to notice and small enough that the bundle still earns more than the single item most buyers would otherwise have chosen. A common range is 20% to 40% off the combined price.
Keep the parts on sale individually. The single prices are what make the bundle look like good value.
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