Types of promo code
- Percentage or fixed amount off the first payment
- Discount for a number of billing periods, such as half price for three months
- Extended free trial
- Free rental or purchase of a specific title
- Single-use codes, each valid once, for gifts and giveaways
- Shared codes, one code for everyone who hears a podcast or sees an advert
Controls a coupon system needs
- Start and end dates
- A cap on total redemptions and on redemptions per customer
- Restriction to new customers, or to particular plans and regions
- Whether it can be combined with other offers
Measuring a promotion
Give each channel or partner its own code so you can see where subscribers came from. Then judge the code by what those subscribers were worth after the discount ended, not by the number of redemptions. Subscribers who arrive on a deep discount often leave when the price returns to normal.
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