How FVOD works
A title is published with no paywall and no ad breaks. Some services ask the viewer to register first, which turns free viewing into a list of contacts; others let anyone watch.
Why offer video for free
- Sampling: a free first episode or film that leads into a paid catalog
- Marketing: trailers, behind-the-scenes clips and interviews
- Audience building: collecting registered users before a paid launch
- Public service: broadcasters, governments, educators and faith organizations with a mission to reach people
- Sponsorship: content paid for in full by a brand or a funder
FVOD vs AVOD
Both are free to the viewer. AVOD shows advertising and earns from it. FVOD shows none. In practice the terms are often mixed up, and many services described as free are AVOD.
Because FVOD has delivery costs and no income, most services limit it to a small, deliberately chosen part of the catalog.
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