What a submission involves
- A developer account with each store, in your company's name
- The app build, signed and packaged to the store's requirements
- A listing: name, description, icon, screenshots and preview images for each device
- Age rating, privacy policy and data-collection declarations
- A test account so reviewers can sign in and play video
- In-app products configured in the store, if you sell through its billing
Review times and stores
Mobile stores usually review within a few days. Television stores, particularly smart TV makers, test on real hardware and can take longer, with stricter checks on remote-control navigation and playback.
Every update is reviewed again, though later reviews are normally quicker than the first.
Common reasons for rejection
- Reviewers cannot sign in or find playable content
- Digital goods sold without the store's billing where it is required
- Missing or inaccurate privacy disclosures
- Crashes, broken playback or navigation that does not work with a remote
- Listing artwork or metadata that does not match the store's rules
Last reviewed