---
title: "RentAnOTT | Launch Your White-label OTT in Days"
description: "Launch a white-label OTT platform with branded Android and iOS apps, streaming web, enterprise CMS, 4K video, monetization, and scalable AWS infrastructure."
url: "https://www.rentanott.com"
markdown_url: "https://www.rentanott.com/index.md"
---

# RentAnOTT: your streaming brand, live in days

RentAnOTT is a white-label OTT platform for content owners, studios, broadcasters and media companies. Rent a ready-made, turnkey OTT business under your brand instead of building one — native apps, a streaming website, an enterprise CMS, and cloud infrastructure built to scale.

- Launch on: Android, iOS, Web
- Configured OTT launches can go live in days, not months, once requirements, content and integrations are ready.
- Supports on-demand video (VOD) plus live TV channels and live events in the same branded apps and website.

## On every plan

The foundation a streaming business runs on.

| What | Figure |
| --- | --- |
| Setup fee | 0 |
| CDN delivery included | 1 TB |
| Revenue models, side by side | 3 |
| Monthly active users included | 10K+ |

## The deliverables: apps, web, CMS and cloud in one launch

Web, CMS and cloud come with every plan; add the Android and iOS apps you need, priced per platform. All of it is configured, integrated and deployed for your catalog, under your brand.

### 01. Android App

A native, store-ready app built for browsing, playback and conversion on every Android phone and tablet.

Highlights: Native, Play Store, Priced per platform.

### 02. iOS App

A native iPhone and iPad experience with the polish subscribers expect from premium streaming.

Highlights: Native, App Store, Priced per platform.

### 03. Streaming Website

A fast, responsive, search-ready web platform that carries your identity across every screen size.

Highlights: Your domain, Responsive, SEO-ready.

### 04. Enterprise CMS

Run catalog, audience, plans, campaigns and layouts from one role-based command center — every action logged.

Highlights: Granular roles, Remote config, Campaigns & plans.

### 05. Cloud Infrastructure

An auto-scaling AWS foundation with CDN delivery, monitoring, backups and disaster recovery from the first deployment.

Highlights: Auto-scaling AWS, CDN delivery, Backups & DR.

## Why RentAnOTT: building takes months, templates look like everyone else

RentAnOTT sits in between: the speed of a ready platform, with apps, web and a CMS that feel like your own product from day one.

- **Build from scratch** — Hire a team and engineer it all yourself.
- **Self-serve template** — Sign up for a shared video storefront.
- **RentAnOTT** — A turnkey streaming business, launched under your brand.

|  | Build from scratch | Self-serve template | RentAnOTT |
| --- | --- | --- | --- |
| Speed to market | Months of engineering (drawback) | Days (advantage) | Days, once content is ready (advantage) |
| Your brand | Fully yours (advantage) | Your logo on their template (drawback) | Your apps, domain and layouts (advantage) |
| What's included | Whatever your team finishes (drawback) | Limited apps and layouts (drawback) | Web, CMS and AWS; apps per platform (advantage) |
| Who does the work | App, video and cloud hires (drawback) | You, with a help centre (drawback) | We migrate, integrate and submit (advantage) |
| Room to grow | Every new feature is a project (drawback) | Only what the template allows (drawback) | Add-ons when you are ready (advantage) |

## The core platform: the whole toolkit, switched on from day one

66 features across 8 categories. Anything tied to a tier or priced per app is marked; see https://www.rentanott.com/pricing for what each plan includes. Optional add-ons are listed separately and are not part of this list.

### Monetization

One catalog, every revenue model — run side by side with the pricing each market needs.

- **SVOD** — Recurring subscription plans with the tiers and billing cycles you choose.
- **AVOD** — Standard advertising so free viewers still earn revenue.
- **TVOD** — Per-title rentals and purchases alongside your subscriptions.
- **Free trials** — Trial periods that let viewers try before they commit.
- **Coupons & bundles** — Promo codes and bundled offers for campaigns and launches.
- **Regional payments & tax** — Local payment methods, regional pricing and tax handled per market.
- **Payments & refunds** — Transactions and refunds managed from the CMS.
- **Finance reporting** — Revenue reports your finance team can reconcile against.

### Content Formats

From cinematic premieres to vertical microdramas and live channels, each format gets a first-class home.

- **Movies** — Feature films, premieres and deep catalog with rich metadata.
- **TV shows** — Series, seasons and episodes with trailers, clips and bonus content.
- **Reels & microdramas** — Swipeable short-form and episodic vertical stories for mobile-first audiences.
- **Music** — Audio catalogs, albums, playlists and music video in the same experience.
- **Trailers & clips** — Let viewers sample a title before they press play.
- **Bonus content** — Extras and behind-the-scenes alongside the main title.
- **Live TV channels** — Linear channels streamed alongside the on-demand catalog, included on Growth and Scale and an add-on on Launch.
- **Live events** — One-off streams for premieres, matches and shows in the same apps and website, on the same terms as live channels.
- **Availability windows** — Control exactly when and where each title is live.
- **Artwork & metadata** — Posters, banners, cast, genres and descriptions per title.

### Playback

A player that earns the subscription — on every screen your audience uses.

- **Adaptive streaming** — Automated encoding into an adaptive ladder, up to 1080p on Launch and 4K on Growth and Scale.
- **Multi-language audio** — Multiple audio tracks per title, switchable mid-play.
- **Subtitles & captions** — Multiple subtitle and caption tracks for every audience.
- **Playback speed** — Speed controls for viewers who watch their own way.
- **Picture-in-picture** — Keep watching while using other apps.
- **Background audio** — Audio keeps playing when the screen is off — ideal for music.
- **Casting** — Send playback from phone to the big screen.
- **Cross-device continuity** — Pick up exactly where they left off on any device.

### Audience Tools

Profiles, discovery and campaigns that turn viewers into an audience.

- **Profiles** — Separate profiles per household with their own history and lists.
- **Kids mode & parental controls** — A safe space for younger viewers, locked by the parent.
- **Watchlist** — Save titles for later and find them on every device.
- **Continue watching** — A resume row so no episode gets abandoned.
- **Recommendations** — Personalized discovery based on what each viewer watches.
- **Ratings & comments** — Let your audience react and talk about what they watch.
- **Referrals** — Turn your viewers into your acquisition channel.
- **Multichannel notifications** — Reach viewers with new releases, offers and reminders.

### Apps & Web

Not a shared portal with your logo dropped in — your website on every plan, plus native apps priced per platform.

- **Android app** — A native, store-ready app for every Android phone and tablet, priced per platform.
- **iOS app** — A native iPhone and iPad experience with premium polish, priced per platform.
- **Streaming website** — Fast, responsive and search-ready across every screen size.
- **Your domain** — The web platform runs on your own domain.
- **Your branding & navigation** — Identity, menus and layouts configured to your brand.
- **App-store submission** — We submit every app you add and handle the review process with you.
- **Remote configuration** — Change app layouts and settings without shipping an update.
- **In-app support** — Viewer help inside the app, including an AI support chatbot.

### Admin & CMS

Your whole operation in one role-based command center.

- **Catalog management** — Titles, metadata, artwork and trailers in one place.
- **Seasons & episodes** — Structure series exactly the way viewers browse them.
- **Homepage layouts** — Arrange rows and banners for each surface and audience.
- **Languages & regions** — Localize your catalog and experience per market.
- **Role-based access** — Editors publish, finance reconciles, marketing runs campaigns.
- **Activity log** — Every action in the CMS is logged.
- **Users & entitlements** — See who has access to what, and why.
- **Devices & sessions** — Manage viewer devices and active sessions.
- **Moderation** — Keep comments and community spaces healthy.

### Security & Scale

Secure playback and infrastructure come with every plan, with multi-DRM on Growth and Scale.

- **Multi-DRM** — Widevine, FairPlay and PlayReady for licensed, premium content, on Growth and Scale.
- **Signed & tokenized playback** — Signed URLs and tokens that stop hotlinking.
- **Geo rules** — Respect territorial rights title by title.
- **Device limits & stream caps** — Control account sharing with device and concurrency limits.
- **Auto-scaling AWS** — A cloud foundation that scales with demand.
- **CDN delivery** — Fast playback for viewers wherever they are.
- **Monitoring & alerting** — Operational visibility from the first deployment.
- **Backups & disaster recovery** — Built in, not bolted on after an incident.

### Analytics & APIs

Know what people watch, what converts, and where playback degrades.

- **Audience analytics** — Growth, retention, cohorts and churn.
- **Content analytics** — Views, watch time and completion per title.
- **Revenue analytics** — Subscriptions, transactions and ads in one view.
- **Quality of experience** — Buffering, failures and device mix.
- **Exports** — Pull the data out when you want your own analysis.
- **Public APIs** — Connect the platform to the systems you already run.
- **Webhooks** — React to signups, payments and other events in real time.

## Content formats: every format your catalog needs

From cinematic premieres to vertical microdramas, each format gets a first-class home in your apps and on the web.

### Movies

Feature films, premieres and deep catalog with rich metadata, artwork and availability windows.

- Adaptive playback up to 4K
- Multi-language audio & subtitles
- Rentals, purchases or subscription

### TV Shows

Series, seasons and episodes structured the way viewers binge — with trailers, clips and bonus content.

- Seasons & episode lists
- Continue watching & resume
- Trailers, clips & extras

### Reels & Microdramas

Swipeable short-form and episodic vertical stories built for mobile-first audiences.

- Vertical, swipe-first viewing
- Episodic microdrama series
- Coin unlocks as an add-on

### Music

Audio catalogs, albums, playlists and music video in the same branded experience.

- Albums & playlists
- Background audio
- Music video alongside audio

### Trailers & Bonus Content

Let viewers sample before they pay, and reward fans with extras around every title.

- Free trailers & clips
- Behind-the-scenes extras
- Previews that drive sign-ups

### Kids & Family

A safe space for younger viewers inside the same app, with profiles parents control.

- Kids mode
- Parental controls
- Separate household profiles

Live TV channels and live events stream alongside your on-demand catalog, in the same apps and website.

## How launch works: a clear path to go-live

RentAnOTT owns the technology and the process so your team can focus on content. Real timing depends on scope, customization, migration, integrations and app-store review.

### 01. Discover (Kickoff)

We map your catalog, markets, revenue model, and launch scope in a working session — and leave with a launch plan your team can run on.

### 02. Brand (Setup)

Your identity, navigation, layouts, plans, and feature set are configured across the streaming website and every app you add.

### 03. Integrate (Setup)

We migrate content and connect payments, advertising, analytics, and your own systems — tested end to end before anything goes public.

### 04. Launch (Go-live)

We deploy the web platform, submit your apps to the stores, train your team on the CMS, and support go-live.

### 05. Grow (Ongoing)

Add semantic search, PVOD premieres, offline viewing, advanced advertising, or managed operations as your audience and model evolve.

Every launch starts with a demo. Bring your catalog — leave with a launch plan.

## Frequently asked questions

### What does RentAnOTT deliver?

Every plan delivers a branded, responsive streaming website, a role-based CMS, and scalable AWS infrastructure, plus migration, integrations, deployment, training, and launch support. Branded Android, iOS, and TV apps are added per platform.

### How quickly can an OTT platform launch?

A configured launch can be ready within days when requirements, content, and integrations are prepared. Exact timing depends on customization, migration scope, third-party integrations, and app-store review.

### Which content formats are supported?

The platform supports movies, TV shows, reels, microdramas and vertical series, music, trailers, clips, and bonus content, plus live TV channels and live events in the same branded apps and website.

### Which monetization models can I use?

The core platform supports AVOD, SVOD, and TVOD, including subscriptions, rentals, purchases, trials, coupons, and bundles. PVOD premieres and coin-based purchases are available as add-ons.

### Can RentAnOTT scale for a large audience?

RentAnOTT uses an auto-scaling AWS foundation, CDN delivery, observability, backups, and availability controls designed to scale with audience demand. Capacity is planned and validated for each launch.

### Do I control the brand and catalog?

Yes. Your team controls branding, domains, navigation, layouts, catalog metadata, availability, users, plans, campaigns, and reporting through the role-based CMS.

### How is content protected?

Signed URLs, tokenized playback, geo rules, device limits, and concurrent-stream caps are part of the core platform. Widevine, FairPlay, and PlayReady multi-DRM are included on the Growth and Scale tiers. Forensic watermarking is available as an add-on for high-value and pre-release content.

### Can you migrate my existing catalog?

Yes. Catalog migration is part of every launch. We move your titles, artwork, and metadata into the CMS and connect payments, advertising, analytics, and your own systems before go-live.

## Further reading

- Guide: [How to Start a Streaming Service: A 10-Step Launch Playbook](https://www.rentanott.com/blogs/how-to-start-a-streaming-service)
- Guide: [White Label Streaming Platform: A Buyer’s Guide to Launching Your Service](https://www.rentanott.com/blogs/white-label-streaming-platform)
- Guide: [OTT Subscription Plans: Models, Pricing, and Tradeoffs](https://www.rentanott.com/blogs/ott-subscription-plans)
- Free tool: [OTT App Builder](https://www.rentanott.com/tools/ott-app-builder)
- Glossary: [White-label OTT](https://www.rentanott.com/glossary/white-label-ott)
- Glossary: [OTT platform](https://www.rentanott.com/glossary/ott-platform)

More: [all guides](https://www.rentanott.com/blogs), [free tools](https://www.rentanott.com/tools) and the [glossary](https://www.rentanott.com/glossary).

## Book a demo

Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model.

Book a demo: https://www.rentanott.com/contact

## More from RentAnOTT

- [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works
- [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on
- [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD
- [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing
- [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles
- [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms
- [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch

Full site in one file: https://www.rentanott.com/llms-full.txt
