--- title: "What Is a Streaming Aggregator? Definition and Examples" description: "A streaming aggregator brings many streaming services or channels together in one place. See the types, what they take and how they fit with your own service." url: "https://www.rentanott.com/glossary/streaming-aggregator" markdown_url: "https://www.rentanott.com/glossary/streaming-aggregator.md" category: "Platform" updated: "2026-10-05" --- # What is a streaming aggregator? A streaming aggregator is a service or device platform that brings content from many streaming services together in one place, with a single interface for browsing and, often, a single bill. It distributes other companies' services instead of, or as well as, its own content. ## Types of aggregator - Channel stores: a large service that resells subscriptions to other services inside its own app - Device platforms: smart TV and streaming-stick home screens that list, search and recommend across installed apps - Operator bundles: telecom and pay-TV companies that package several services with a connection - FAST platforms: services that carry many free ad-supported channels from different owners - Search and guide apps: tools that tell viewers where a title is available ## What an aggregator gives and takes It gives reach. Your service appears in front of an audience that is already there, with billing they have already set up, which makes subscribing a single click. It takes a share of revenue, and usually the relationship. The aggregator bills the customer, sees the viewing data and decides what is promoted. Subscribers gained there are often invisible to you as individuals. ## Aggregators and your own service The two work together. Your own website and apps are where you keep the full price, the customer data and control. Aggregators extend reach to people who would never have found you. Many services list on several aggregators and still steer their most loyal audience to subscribe directly. ## Streaming aggregator on RentAnOTT RentAnOTT gives you the direct side: a branded website and apps with your own subscribers, pricing and data, at a flat monthly tier with no cut of sales. [See pricing](https://www.rentanott.com/pricing). ## Related terms - [D2C streaming](https://www.rentanott.com/glossary/d2c-streaming) — D2C (direct-to-consumer) streaming is a content owner distributing video straight to viewers through its own branded service, instead of licensing it to a broadcaster, an operator or another streaming service. - [FAST channel](https://www.rentanott.com/glossary/fast-channel) — A FAST channel (free ad-supported streaming television) is a linear channel delivered over the internet that viewers watch for free, with advertising in scheduled breaks. It looks and behaves like a television channel but needs no subscription or aerial. - [Revenue share](https://www.rentanott.com/glossary/revenue-share) — Revenue share is an arrangement in which income from a streaming service is split by percentage between parties, for example between a service and its platform vendor, an app store, a payment provider or the owner of the content. - [Content bundle](https://www.rentanott.com/glossary/content-bundle) — A content bundle is a group of titles, or of whole services, sold together for a single price that is lower than buying each part separately. Examples are a film trilogy, a full season, a festival pass or two streaming services on one bill. - [CTV](https://www.rentanott.com/glossary/ctv) — CTV (connected TV) is a television that can stream video over the internet, either because it is a smart TV or because a streaming stick, set-top box or games console is attached to it. - [Content licensing](https://www.rentanott.com/glossary/content-licensing) — Content licensing is the agreement by which the owner of a film, series or event grants a streaming service the right to show it, for a set period, in set territories, under set business models, in exchange for payment. - [White-label OTT](https://www.rentanott.com/glossary/white-label-ott) — A white-label OTT platform is ready-made streaming technology that a business launches under its own name, logo and domain. The vendor builds and operates the software; viewers see only the business's brand. ## Further reading - [Streaming aggregators explained](https://www.rentanott.com/blogs/streaming-aggregators) - [How to start a streaming service](https://www.rentanott.com/blogs/how-to-start-a-streaming-service) - [Content monetization platforms compared](https://www.rentanott.com/blogs/content-monetization-platforms) ## Frequently asked questions ### Is an aggregator a competitor or a partner? Both. It competes for the viewer's attention and home screen, and it is also a sales channel that can bring subscribers you could not reach alone. ### How much do aggregators charge? Terms are negotiated and vary by platform and by the size of the service. A share of subscription revenue, or a share of ad inventory for free channels, is the usual form. ### Do I still need my own apps if I am on an aggregator? If you want to own the customer relationship, yes. An aggregator listing can be removed or repriced by the aggregator; your own service cannot. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt