--- title: "What Is Shoppable Video? Definition and Examples | RentAnOTT" description: "Shoppable video lets viewers buy products shown in a video without leaving it. See the formats, how purchases work on phones and TVs and how it earns." url: "https://www.rentanott.com/glossary/shoppable-video" markdown_url: "https://www.rentanott.com/glossary/shoppable-video.md" category: "Advertising" updated: "2026-10-05" --- # What is shoppable video? Shoppable video is video in which viewers can discover and buy the products they see, through on-screen prompts, without abandoning what they are watching. It turns content or an advertisement into a point of sale. ## Formats - Tappable hotspots or product cards that appear as an item comes on screen - A product shelf beside or below the player - QR codes on television that open the product page on a phone - Live shopping: a presenter demonstrates products in a live stream with a buy button - Shoppable ads: an ad break creative with a direct purchase action ## How a purchase works On a phone or the web, tapping a product opens a card with price and options, and checkout happens in an overlay or a linked store. On a television, where typing and paying are awkward, the usual route is a QR code or a message sent to the viewer's phone, so the purchase is completed there while the program continues. Behind the screen, products are linked to moments in the video through timed metadata, and the catalog, stock and checkout come from an e-commerce system. ## How it earns It suits content where the products are the interest: cooking, fashion, fitness, home, sport and fan merchandise. - Your own merchandise, sold at full margin - Affiliate commission on products sold through partner retailers - Sponsorship: a brand pays for placement and the shoppable feature - Higher ad rates for shoppable ad formats ## Shoppable video on RentAnOTT RentAnOTT covers advertising, subscription and one-time sales of video on every plan. Commerce and ad platforms can be connected through premium integrations, quoted one-time; tell us what you want to sell on a demo. [See features](https://www.rentanott.com/features). ## Related terms - [AVOD](https://www.rentanott.com/glossary/avod) — AVOD (advertising-based video on demand) is a streaming model where viewers watch on-demand video for free and the service earns from the ads shown before, during or after it. - [CTV advertising](https://www.rentanott.com/glossary/ctv-advertising) — CTV advertising is video advertising delivered inside streaming apps on connected televisions: smart TVs, streaming sticks, set-top boxes and consoles. It combines the full-screen impact of television with the targeting and measurement of digital advertising. - [Creator monetization](https://www.rentanott.com/glossary/creator-monetization) — Creator monetization is the set of ways a video creator earns from an audience, including a share of platform advertising, memberships, tips, sponsorships, and selling subscriptions or titles directly through a service they own. - [Content metadata](https://www.rentanott.com/glossary/content-metadata) — Content metadata is the information that describes a video title and governs how it is presented and used: its title, synopsis, cast, genre, rating, artwork, languages, rights and technical details. It is what makes a file into a catalog entry. - [Live streaming](https://www.rentanott.com/glossary/live-streaming) — Live streaming is delivering video over the internet as it is captured, so that viewers watch an event while it is happening, with a delay of a few seconds rather than after a recording has been uploaded. - [Reels](https://www.rentanott.com/glossary/reels) — Reels are short vertical videos, typically 15 to 90 seconds long, presented in a full-screen feed that the viewer swipes through one after another. The format was popularized by social apps and is now built into many streaming apps. - [Hybrid monetization](https://www.rentanott.com/glossary/hybrid-monetization) — Hybrid monetization is the practice of running more than one revenue model on a single streaming service, such as subscriptions, advertising, rentals, purchases and in-app currency, so that each viewer can pay in the way they prefer. ## Further reading - [Pricing](https://www.rentanott.com/pricing) - [Content monetization platforms compared](https://www.rentanott.com/blogs/content-monetization-platforms) - [Upload video and earn money](https://www.rentanott.com/blogs/upload-video-and-earn-money) ## Frequently asked questions ### Does shoppable video work on smart TVs? Yes, mostly through QR codes or a prompt sent to the viewer's phone, since paying with a remote control is impractical. ### Is shoppable video the same as live shopping? Live shopping is one kind: a live stream built around selling. Shoppable video also includes recorded programs and ads with purchasable products. ### Does it need an e-commerce platform? Yes. The video layer shows and links products; the product catalog, payment and fulfillment come from a store system. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt