--- title: "What Is Regional Pricing? Definition and Examples | RentAnOTT" description: "Regional pricing groups countries into price bands and charges each band its own subscription price. See how to build the bands and keep them enforced." url: "https://www.rentanott.com/glossary/regional-pricing" markdown_url: "https://www.rentanott.com/glossary/regional-pricing.md" category: "Pricing & billing" updated: "2026-10-05" --- # What is regional pricing? Regional pricing is charging different prices for the same streaming plan in different groups of countries. Countries with similar purchasing power are placed in a band, and each band has one price. ## How regional pricing works Instead of setting a price for every country, the service defines a small number of bands, for example four, and assigns each country to one. The viewer's country decides which band's price they see. ## Building the bands - Rank countries by purchasing power and by what competing services charge there - Group them into three to five bands - Set a price per band, starting from your base price and scaling down - Price your largest markets individually if they deserve it - Show each price in a local currency where your payment provider supports it ## Regional vs localized pricing The terms overlap. Localized pricing means a price tuned to a single market, in its currency and with natural price points. Regional pricing is the coarser version, with one price shared across a group of markets. Most services start with regions and localize their biggest countries later. ## Enforcement A viewer in an expensive region may try to buy at a cheaper region's price. Check the country of the payment method as well as the IP address, and block known VPN ranges where your licenses require it. ## Regional pricing on RentAnOTT Regional pricing, payments and tax are included on every RentAnOTT plan. The localized pricing calculator suggests a price per market from your base price. [Try the pricing calculator](https://www.rentanott.com/tools/localized-pricing-calculator). ## Related terms - [Localized pricing](https://www.rentanott.com/glossary/localized-pricing) — Localized pricing is setting a different price for the same streaming plan in each country, in the local currency and at a level that matches local incomes and competing services, instead of converting one global price at the exchange rate. - [PPP pricing](https://www.rentanott.com/glossary/ppp-pricing) — PPP (purchasing power parity) pricing is a way of setting country prices by scaling a base price according to how far money goes in each country, so that a plan feels equally affordable everywhere rather than costing the same amount in dollars. - [Multi-currency billing](https://www.rentanott.com/glossary/multi-currency-billing) — Multi-currency billing is charging customers in their local currency instead of a single currency for everyone. The price is shown, charged and receipted in that currency, and the business receives the funds either in the same currency or converted to its own. - [Geo-blocking](https://www.rentanott.com/glossary/geo-blocking) — Geo-blocking is restricting access to video according to the viewer's location, so that a title can only be played in the countries or regions where the service holds the rights to show it. - [Payment gateway](https://www.rentanott.com/glossary/payment-gateway) — A payment gateway is the service that securely collects a customer's payment details, sends the transaction to the banks and card networks for approval, and reports the result back to the business. A streaming service uses one to sell subscriptions, rentals and purchases on the web. - [Subscription tier](https://www.rentanott.com/glossary/subscription-tier) — A subscription tier is one of the plans a streaming service offers at a given price. Tiers differ in what the subscriber gets, such as video quality, simultaneous streams, downloads, the catalog included or whether ads are shown. - [ARPU](https://www.rentanott.com/glossary/arpu) — ARPU (average revenue per user) is a service's total revenue in a period divided by the number of users in that period. It shows how much each user is worth on average, across subscriptions, advertising and one-time sales. ## Further reading - [Localized pricing for streaming](https://www.rentanott.com/blogs/localized-pricing-streaming) - [OTT subscription plans and tiers](https://www.rentanott.com/blogs/ott-subscription-plans) - [Pricing](https://www.rentanott.com/pricing) ## Frequently asked questions ### How many price regions should I have? Three to five covers most of the benefit. More bands add precision but also more to maintain and explain. ### Do app stores support regional pricing? Yes. Apple and Google let you set a price per country, and offer price tiers that convert a base price automatically, which you can override. ### What happens when a subscriber moves country? Most services keep the existing price until the subscription is changed or renewed with a payment method from the new country. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt