--- title: "What Is an OTT App Builder? Definition and Examples | RentAnOTT" description: "An OTT app builder lets you design a branded streaming app without code: logo, colors, menus and home rows. See what one can and cannot do." url: "https://www.rentanott.com/glossary/ott-app-builder" markdown_url: "https://www.rentanott.com/glossary/ott-app-builder.md" category: "Platform" updated: "2026-10-05" --- # What is an OTT app builder? An OTT app builder is a tool for designing and configuring a branded streaming app without writing code. You choose the logo, colors, navigation and home page layout, and the platform applies them to ready-made apps for mobile, television and the web. ## How an OTT app builder works The apps already exist as templates that have been built and tested on each device platform. The builder exposes the parts that should differ between services: branding, menus, the rows on the home page and how titles are presented. A live preview shows the result on each screen size. The configuration is stored on the server, so many changes, such as reordering home rows, reach viewers immediately without publishing a new app version. ## What you can usually customize - Logo, colors, fonts and artwork style - Menu items and their order - Home page rows: featured banners, continue watching, genres, collections - Layouts per device, from a phone to a television - Languages and regional variations ## App builder vs custom development A builder trades unlimited freedom for speed and reliability. You cannot invent a new interaction, but you get apps on every platform that are already tested and maintained as the devices change. Custom development makes sense when the app itself is the product's point of difference. For most services the content and the brand are, and those are what a builder lets you express. ## OTT app builder on RentAnOTT The free RentAnOTT app builder lets you design a branded streaming app in your browser, with logo, colors, menu and home rows previewed live on TV, web, tablet and mobile. [Open the app builder](https://www.rentanott.com/tools/ott-app-builder). ## Related terms - [OTT app](https://www.rentanott.com/glossary/ott-app) — An OTT app is the application through which viewers watch a streaming service on a phone, tablet, television or browser. It handles browsing, sign-in, payment and playback, and is published under the service's own brand. - [White-label OTT](https://www.rentanott.com/glossary/white-label-ott) — A white-label OTT platform is ready-made streaming technology that a business launches under its own name, logo and domain. The vendor builds and operates the software; viewers see only the business's brand. - [Smart TV app](https://www.rentanott.com/glossary/smart-tv-app) — A smart TV app is an application built to run on a television's operating system or on a streaming device attached to it, and installed from that platform's app store. For a streaming service it is the way viewers watch on the big screen. - [Native app](https://www.rentanott.com/glossary/native-app) — A native app is an application built specifically for one operating system, such as iOS, Android or tvOS, using that platform's own programming languages and tools, and installed from its app store. It has direct access to the device's video player, DRM, storage and notifications. - [App store submission](https://www.rentanott.com/glossary/app-store-submission) — App store submission is the process of preparing a streaming app, sending it to a store such as Apple's App Store, Google Play, the Amazon Appstore or a smart TV store for review, and publishing it once approved. - [OTT platform](https://www.rentanott.com/glossary/ott-platform) — An OTT platform is the software and infrastructure a business uses to run its own streaming service. It covers content management, encoding, delivery, the video player, subscriptions and payments, apps and analytics. ## Further reading - [Pricing](https://www.rentanott.com/pricing) - [White-label streaming platform buyer's guide](https://www.rentanott.com/blogs/white-label-streaming-platform) - [How to start a streaming service](https://www.rentanott.com/blogs/how-to-start-a-streaming-service) ## Frequently asked questions ### Do I need to know how to code to use an OTT app builder? No. A builder is designed for content and marketing teams, with choices made through a visual editor. ### Does an app builder produce native apps? That depends on the platform behind it. Ask whether the resulting apps are native to each device and published under your own store accounts. ### Can the design be changed after launch? Yes. Layout and content changes made in the CMS normally apply without a new release. Changes to the app's name or icon need a store update. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt