---
title: "What Is an EPG? Electronic Program Guide Explained"
description: "An EPG is the on-screen schedule that shows what is on each channel now and next. See what data it needs and what viewers expect from one."
url: "https://www.rentanott.com/glossary/epg"
markdown_url: "https://www.rentanott.com/glossary/epg.md"
category: "Live & linear"
updated: "2026-10-05"
---

# What is an EPG?

An EPG (electronic program guide) is the on-screen schedule for linear channels. It shows what is playing now and what is coming up on each channel, usually as a grid of channels against time, and lets the viewer tune to a program from it.

## What an EPG shows

- Channels, as rows
- Programs, as blocks along a timeline, with title, start and end time
- Details for each program: synopsis, episode, rating, artwork
- A marker for the current time
- Actions: watch now, start from the beginning, set a reminder, record

## Where the data comes from

The guide is only as good as its schedule data. For a channel you program yourself, the schedule comes from your playout system. For third-party channels it arrives as a feed from the broadcaster or a guide-data supplier, commonly in an XML format such as XMLTV.

The data must match what is on air. A guide that says one thing while the channel shows another is worse than no guide.

## EPG features tied to the stream

When the guide is linked to recordings of the stream, it becomes a way to navigate time: restart a program already in progress, scroll back to watch something from earlier in the day, or record a future program. These depend on the rights you hold as well as on the technology.

## On different screens

The full grid suits a television and a remote control. On a phone, a simpler now-and-next list per channel works better. Channels distributed through third-party services must also supply their guide data in the format each service requires.

## EPG on RentAnOTT

Live channels are included on the RentAnOTT Growth and Scale tiers and are a $119/month add-on on Launch. Ask us on a demo how program schedules are presented in your apps. [See features](https://www.rentanott.com/features).

## Related terms

- [Linear channel](https://www.rentanott.com/glossary/linear-channel) — A linear channel is a continuous stream of programs played in a fixed schedule, like a traditional television channel. Viewers join whatever is on at that moment rather than choosing a title to start.
- [Playout](https://www.rentanott.com/glossary/playout) — Playout is the process, and the system, that turns a schedule into a continuous channel. It plays each program, live feed, promotion and ad break in order, around the clock, and outputs a single stream ready for delivery.
- [Catch-up TV](https://www.rentanott.com/glossary/catch-up-tv) — Catch-up TV is a service that makes programs available on demand for a limited period after they were shown on a linear channel, commonly 7 to 30 days. It lets viewers watch what they missed without recording it.
- [IPTV](https://www.rentanott.com/glossary/iptv) — IPTV (internet protocol television) is the delivery of television channels and on-demand video using internet protocol. In its original sense it runs over a telecom operator's own managed network to a set-top box, rather than over the open internet.
- [FAST channel](https://www.rentanott.com/glossary/fast-channel) — A FAST channel (free ad-supported streaming television) is a linear channel delivered over the internet that viewers watch for free, with advertising in scheduled breaks. It looks and behaves like a television channel but needs no subscription or aerial.
- [Content metadata](https://www.rentanott.com/glossary/content-metadata) — Content metadata is the information that describes a video title and governs how it is presented and used: its title, synopsis, cast, genre, rating, artwork, languages, rights and technical details. It is what makes a file into a catalog entry.

## Further reading

- [Pricing](https://www.rentanott.com/pricing)
- [IP boxes and IPTV explained](https://www.rentanott.com/blogs/ip-box-iptv)
- [Choosing a live streaming player](https://www.rentanott.com/blogs/live-streaming-player)

## Frequently asked questions

### What does EPG stand for?

EPG stands for electronic program guide.

### Does a single channel need an EPG?

A full grid is unnecessary, but showing what is on now and next still helps viewers decide to stay.

### How far ahead should the guide go?

Seven days is the common standard for television services. A day or two is enough for many streaming channels.

All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary).

## Book a demo

Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model.

Book a demo: https://www.rentanott.com/contact

## More from RentAnOTT

- [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works
- [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on
- [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD
- [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing
- [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles
- [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms
- [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch

Full site in one file: https://www.rentanott.com/llms-full.txt
