--- title: "What Is a Content Bundle? Definition and Examples | RentAnOTT" description: "A content bundle sells several titles, or several services, together at one price. See the types of bundle and how to price one without losing revenue." url: "https://www.rentanott.com/glossary/content-bundle" markdown_url: "https://www.rentanott.com/glossary/content-bundle.md" category: "Monetization" updated: "2026-10-05" --- # What is a content bundle? A content bundle is a group of titles, or of whole services, sold together for a single price that is lower than buying each part separately. Examples are a film trilogy, a full season, a festival pass or two streaming services on one bill. ## Types of bundle - Title bundle: a set of films or a box set sold as one purchase or rental - Season or event pass: every episode of a season or every match of a tournament - Plan bundle: a subscription that includes an add-on, such as a sports or kids package - Service bundle: two or more streaming services, or streaming with a mobile or broadband plan, at a joint price ## Why bundle A bundle raises the amount spent per purchase and exposes viewers to titles they would not have bought alone. Subscribers who hold a bundle also cancel less, because leaving means giving up several things at once. ## Pricing a bundle The discount should be large enough to notice and small enough that the bundle still earns more than the single item most buyers would otherwise have chosen. A common range is 20% to 40% off the combined price. Keep the parts on sale individually. The single prices are what make the bundle look like good value. ## Content bundle on RentAnOTT Coupons and bundles are part of monetization on every RentAnOTT plan and are managed with plans and pricing in the CMS. [See features](https://www.rentanott.com/features). ## Related terms - [TVOD](https://www.rentanott.com/glossary/tvod) — TVOD (transactional video on demand) is a streaming model where viewers pay once for a single title or event, either renting it for a limited time or buying it to keep. - [Electronic sell-through](https://www.rentanott.com/glossary/electronic-sell-through) — Electronic sell-through (EST) is a one-time payment that gives a viewer permanent access to a digital title, such as a film, a season or a single episode. It is the digital equivalent of buying a disc. - [Subscription tier](https://www.rentanott.com/glossary/subscription-tier) — A subscription tier is one of the plans a streaming service offers at a given price. Tiers differ in what the subscriber gets, such as video quality, simultaneous streams, downloads, the catalog included or whether ads are shown. - [Promo code](https://www.rentanott.com/glossary/promo-code) — A promo code, or coupon, is a code a viewer enters at checkout to get a discount, a free period or free access to a title. Streaming services use them to acquire subscribers, reward partners and win back people who cancelled. - [Streaming aggregator](https://www.rentanott.com/glossary/streaming-aggregator) — A streaming aggregator is a service or device platform that brings content from many streaming services together in one place, with a single interface for browsing and, often, a single bill. It distributes other companies' services instead of, or as well as, its own content. - [Churn rate](https://www.rentanott.com/glossary/churn-rate) — Churn rate is the percentage of a streaming service's subscribers who cancel or fail to renew during a period, usually a month. It is the main measure of how well a subscription service keeps its customers. ## Further reading - [OTT subscription plans and tiers](https://www.rentanott.com/blogs/ott-subscription-plans) - [Electronic sell-through explained](https://www.rentanott.com/blogs/electronic-sell-through) - [Streaming aggregators explained](https://www.rentanott.com/blogs/streaming-aggregators) ## Frequently asked questions ### Does bundling reduce revenue per title? Per title, yes. Per customer it usually rises, because the buyer spends more than they would have on a single item. ### Can a bundle mix rentals and purchases? Yes, though simple bundles sell better. One price for a clearly named set is easier to understand than a mixture of access rules. ### What is a streaming service bundle? Two or more separate services offered together at a discount, often by a telecom operator or an aggregator that handles the billing. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt