--- title: "What Is App Store Submission? Definition and Examples" description: "App store submission is getting a streaming app reviewed and published on Apple, Google and TV stores. See what each store needs and why apps get rejected." url: "https://www.rentanott.com/glossary/app-store-submission" markdown_url: "https://www.rentanott.com/glossary/app-store-submission.md" category: "Platform" updated: "2026-10-05" --- # What is app store submission? App store submission is the process of preparing a streaming app, sending it to a store such as Apple's App Store, Google Play, the Amazon Appstore or a smart TV store for review, and publishing it once approved. ## What a submission involves - A developer account with each store, in your company's name - The app build, signed and packaged to the store's requirements - A listing: name, description, icon, screenshots and preview images for each device - Age rating, privacy policy and data-collection declarations - A test account so reviewers can sign in and play video - In-app products configured in the store, if you sell through its billing ## Review times and stores Mobile stores usually review within a few days. Television stores, particularly smart TV makers, test on real hardware and can take longer, with stricter checks on remote-control navigation and playback. Every update is reviewed again, though later reviews are normally quicker than the first. ## Common reasons for rejection - Reviewers cannot sign in or find playable content - Digital goods sold without the store's billing where it is required - Missing or inaccurate privacy disclosures - Crashes, broken playback or navigation that does not work with a remote - Listing artwork or metadata that does not match the store's rules ## App store submission on RentAnOTT Store submission is included with every RentAnOTT app: Android, iOS, Android TV with Fire TV, Apple TV, Samsung and LG. Each app has a 6-month minimum commitment. [See app pricing](https://www.rentanott.com/pricing). ## Related terms - [OTT app](https://www.rentanott.com/glossary/ott-app) — An OTT app is the application through which viewers watch a streaming service on a phone, tablet, television or browser. It handles browsing, sign-in, payment and playback, and is published under the service's own brand. - [Native app](https://www.rentanott.com/glossary/native-app) — A native app is an application built specifically for one operating system, such as iOS, Android or tvOS, using that platform's own programming languages and tools, and installed from its app store. It has direct access to the device's video player, DRM, storage and notifications. - [In-app purchase](https://www.rentanott.com/glossary/in-app-purchase) — An in-app purchase (IAP) is a payment made inside a mobile or TV app using the app store's own billing system, such as Apple's App Store or Google Play. The store collects the money, keeps a commission and pays the rest to the app's publisher. - [App store commission](https://www.rentanott.com/glossary/app-store-commission) — App store commission is the percentage an app store, such as Apple's App Store, Google Play or a TV platform's store, keeps from each payment made through its in-app billing. It typically ranges from 15% to 30%. - [Smart TV app](https://www.rentanott.com/glossary/smart-tv-app) — A smart TV app is an application built to run on a television's operating system or on a streaming device attached to it, and installed from that platform's app store. For a streaming service it is the way viewers watch on the big screen. - [White-label OTT](https://www.rentanott.com/glossary/white-label-ott) — A white-label OTT platform is ready-made streaming technology that a business launches under its own name, logo and domain. The vendor builds and operates the software; viewers see only the business's brand. - [Android TV](https://www.rentanott.com/glossary/android-tv) — Android TV is Google's version of Android for televisions, streaming sticks and set-top boxes. It runs on sets from many manufacturers and on operator boxes, and apps for it are distributed through Google Play. - [Apple TV](https://www.rentanott.com/glossary/apple-tv) — Apple TV is Apple's streaming set-top box, which runs the tvOS operating system. Streaming services reach it by publishing a tvOS app on the App Store. The name is also used for Apple's own TV app and subscription service, which are separate things. - [Fire TV](https://www.rentanott.com/glossary/fire-tv) — Fire TV is Amazon's streaming platform. It runs on Fire TV Stick devices, set-top boxes and Fire TV televisions, and its apps are distributed through the Amazon Appstore. ## Further reading - [OTT app builder](https://www.rentanott.com/tools/ott-app-builder) - [How to start a streaming service](https://www.rentanott.com/blogs/how-to-start-a-streaming-service) - [White-label streaming platform buyer's guide](https://www.rentanott.com/blogs/white-label-streaming-platform) ## Frequently asked questions ### Whose developer account is the app published under? Yours, for a branded service. The store listing shows your company as the publisher, and the account stays with you if you change vendor. ### How long does approval take? From a day or two on mobile stores to several weeks on some television platforms. Allow extra time for a first submission and for fixing anything a reviewer raises. ### Does an update need to be submitted again? Changes to the app itself do. Changes made in the CMS, such as new titles, prices or home page layout, reach the app without a new submission. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt