--- title: "What Is App Store Commission? Definition and Examples" description: "App store commission is the 15% to 30% that Apple, Google and TV stores keep from in-app sales. See how it affects streaming prices and margins." url: "https://www.rentanott.com/glossary/app-store-commission" markdown_url: "https://www.rentanott.com/glossary/app-store-commission.md" category: "Pricing & billing" updated: "2026-10-05" --- # What is app store commission? App store commission is the percentage an app store, such as Apple's App Store, Google Play or a TV platform's store, keeps from each payment made through its in-app billing. It typically ranges from 15% to 30%. ## How app store commission works When a viewer subscribes or buys inside an app using the store's billing, the store collects the full price, deducts its commission and any taxes it handles, and pays the remainder to the publisher, usually monthly. The rate depends on the store, the publisher's annual earnings, the type of product and, increasingly, the country. Smaller publishers and subscriptions often qualify for the lower rate. Stores publish their current terms, and those terms have changed several times in recent years. ## What it does to your margin On a $10 monthly plan, a 30% commission leaves $7 and a 15% commission leaves $8.50, before payment for delivery, content and the platform. A subscriber acquired on the web through your own payment gateway costs only the gateway's fee, usually a few percent. ## How services manage it - Sell on the web as well as in the app, and make the web sign-up easy to find - Apply for the reduced rate programs each store offers to smaller publishers - Price in-app plans slightly higher where store rules allow different prices - Use external purchase links in the regions and stores where they are permitted - Track revenue net of commission per channel, not gross ## App store commission on RentAnOTT RentAnOTT takes no cut of your sales on any channel: plans are a flat monthly tier, and apps are a fixed price per platform with store submission included. [See pricing](https://www.rentanott.com/pricing). ## Related terms - [In-app purchase](https://www.rentanott.com/glossary/in-app-purchase) — An in-app purchase (IAP) is a payment made inside a mobile or TV app using the app store's own billing system, such as Apple's App Store or Google Play. The store collects the money, keeps a commission and pays the rest to the app's publisher. - [In-app billing](https://www.rentanott.com/glossary/in-app-billing) — In-app billing is the payment system that an app store, such as Apple's App Store, Google Play or the Amazon Appstore, provides for buying digital goods inside apps. It charges the payment method on the user's store account and manages renewals, refunds and cancellations for subscriptions bought that way. - [Transaction fee](https://www.rentanott.com/glossary/transaction-fee) — A transaction fee is an amount deducted from each individual sale, as a percentage, a fixed sum or both. On a streaming service it can be charged by the payment provider, by an app store and, on some platforms, by the platform vendor itself. - [Revenue share](https://www.rentanott.com/glossary/revenue-share) — Revenue share is an arrangement in which income from a streaming service is split by percentage between parties, for example between a service and its platform vendor, an app store, a payment provider or the owner of the content. - [Payment gateway](https://www.rentanott.com/glossary/payment-gateway) — A payment gateway is the service that securely collects a customer's payment details, sends the transaction to the banks and card networks for approval, and reports the result back to the business. A streaming service uses one to sell subscriptions, rentals and purchases on the web. - [App store submission](https://www.rentanott.com/glossary/app-store-submission) — App store submission is the process of preparing a streaming app, sending it to a store such as Apple's App Store, Google Play, the Amazon Appstore or a smart TV store for review, and publishing it once approved. - [Coins and virtual currency](https://www.rentanott.com/glossary/virtual-currency) — Coins, or virtual currency, are units of in-app credit that viewers buy in packs with real money and then spend inside a streaming app, most often to unlock individual episodes of a short-form series. ## Further reading - [OTT subscription plans and tiers](https://www.rentanott.com/blogs/ott-subscription-plans) - [OTT revenue calculator](https://www.rentanott.com/tools/ott-revenue-calculator) - [How to start a streaming service](https://www.rentanott.com/blogs/how-to-start-a-streaming-service) ## Frequently asked questions ### Do app stores charge commission on subscriptions bought on my website? No. Commission applies to payments made through the store's billing. A viewer who subscribes on your website and then signs in to the app has not made an in-app purchase. ### Is the commission always 30%? No. 30% is the standard headline rate, but reduced rates of around 15% apply to many smaller publishers and to subscriptions under certain conditions. Check each store's current terms. ### Do smart TV stores charge commission too? Stores that offer their own billing generally take a share of payments made through it. Terms vary by platform, so confirm them for each TV store you publish to. All 163 terms: [Streaming and OTT glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt