--- title: "OTT Platform Features | RentAnOTT" description: "Every RentAnOTT feature: native apps, streaming web, live channels, 4K playback, AVOD/SVOD/TVOD monetization, role-based CMS, multi-DRM, analytics, and optional add-ons." url: "https://www.rentanott.com/features" markdown_url: "https://www.rentanott.com/features.md" --- # RentAnOTT: OTT platform software, ready to rent Plans from ₹14,999 ($169) a month, no setup fee, and a 14-day free trial of the Launch web plan, set up on your demo call. On-demand and live streaming, monetization, audience tools, a role-based CMS and secure cloud infrastructure — working together, so your team runs a business instead of stitching tools. RentAnOTT is a white-label OTT platform: every plan includes a branded streaming website, an enterprise CMS and auto-scaling AWS infrastructure, and branded Android, iOS and TV apps are added per platform. Live TV channels and live events run alongside the on-demand (VOD) catalog in the same apps and website, included from Growth and available as an add-on on Launch. ## Capabilities: more than a player, a business Three things every streaming service has to get right — handled by the core platform from launch day. ### Stream: Playback that earns the subscription. Adaptive delivery up to 1080p on Launch and 4K on Growth and Scale, with multi-language audio, subtitles and captions, speed controls, picture-in-picture, background audio and casting. - Up to 4K on Growth and Scale - Subtitles & multi-audio - Cross-device continuity ### Monetize: One catalog. Every revenue model. Run subscription, advertising, rental and purchase revenue side by side, with the pricing, trials and offers each market needs. - AVOD, SVOD & TVOD - Trials, coupons & bundles - Regional payments & tax ### Engage: Turn viewers into an audience. Profiles, kids mode, watchlists, continue watching, recommendations, ratings, comments, referrals and multichannel notifications. - Profiles & kids mode - Personalized discovery - Campaigns & notifications ## Plans: one monthly price, no setup fee Every plan includes the website, CMS, all content formats and AVOD, SVOD and TVOD. Add the mobile and TV apps you need. INR prices exclude 18% GST. | Plan | Price (INR / month) | Price (USD / month) | For | | --- | --- | --- | --- | | Launch | ₹14,999 | $169 | A branded streaming website and CMS for a new service. | | Growth | ₹34,999 | $399 | For services scaling an audience, with DRM, 4K and live included. | | Scale | from ₹89,999 | from $999 | For large operators that need custom capacity and an SLA. | Full pricing, apps and add-ons: https://www.rentanott.com/pricing ## The core platform: the whole toolkit, switched on from day one 66 features across 8 categories. Anything tied to a tier or priced per app is marked; see https://www.rentanott.com/pricing for what each plan includes. Optional add-ons are listed separately and are not part of this list. ### Monetization One catalog, every revenue model — run side by side with the pricing each market needs. - **SVOD** — Recurring subscription plans with the tiers and billing cycles you choose. - **AVOD** — Standard advertising so free viewers still earn revenue. - **TVOD** — Per-title rentals and purchases alongside your subscriptions. - **Free trials** — Trial periods that let viewers try before they commit. - **Coupons & bundles** — Promo codes and bundled offers for campaigns and launches. - **Regional payments & tax** — Local payment methods, regional pricing and tax handled per market. - **Payments & refunds** — Transactions and refunds managed from the CMS. - **Finance reporting** — Revenue reports your finance team can reconcile against. ### Content Formats From cinematic premieres to vertical microdramas and live channels, each format gets a first-class home. - **Movies** — Feature films, premieres and deep catalog with rich metadata. - **TV shows** — Series, seasons and episodes with trailers, clips and bonus content. - **Reels & microdramas** — Swipeable short-form and episodic vertical stories for mobile-first audiences. - **Music** — Audio catalogs, albums, playlists and music video in the same experience. - **Trailers & clips** — Let viewers sample a title before they press play. - **Bonus content** — Extras and behind-the-scenes alongside the main title. - **Live TV channels** — Linear channels streamed alongside the on-demand catalog, included on Growth and Scale and an add-on on Launch. - **Live events** — One-off streams for premieres, matches and shows in the same apps and website, on the same terms as live channels. - **Availability windows** — Control exactly when and where each title is live. - **Artwork & metadata** — Posters, banners, cast, genres and descriptions per title. ### Playback A player that earns the subscription — on every screen your audience uses. - **Adaptive streaming** — Automated encoding into an adaptive ladder, up to 1080p on Launch and 4K on Growth and Scale. - **Multi-language audio** — Multiple audio tracks per title, switchable mid-play. - **Subtitles & captions** — Multiple subtitle and caption tracks for every audience. - **Playback speed** — Speed controls for viewers who watch their own way. - **Picture-in-picture** — Keep watching while using other apps. - **Background audio** — Audio keeps playing when the screen is off — ideal for music. - **Casting** — Send playback from phone to the big screen. - **Cross-device continuity** — Pick up exactly where they left off on any device. ### Audience Tools Profiles, discovery and campaigns that turn viewers into an audience. - **Profiles** — Separate profiles per household with their own history and lists. - **Kids mode & parental controls** — A safe space for younger viewers, locked by the parent. - **Watchlist** — Save titles for later and find them on every device. - **Continue watching** — A resume row so no episode gets abandoned. - **Recommendations** — Personalized discovery based on what each viewer watches. - **Ratings & comments** — Let your audience react and talk about what they watch. - **Referrals** — Turn your viewers into your acquisition channel. - **Multichannel notifications** — Reach viewers with new releases, offers and reminders. ### Apps & Web Not a shared portal with your logo dropped in — your website on every plan, plus native apps priced per platform. - **Android app** — A native, store-ready app for every Android phone and tablet, priced per platform. - **iOS app** — A native iPhone and iPad experience with premium polish, priced per platform. - **Streaming website** — Fast, responsive and search-ready across every screen size. - **Your domain** — The web platform runs on your own domain. - **Your branding & navigation** — Identity, menus and layouts configured to your brand. - **App-store submission** — We submit every app you add and handle the review process with you. - **Remote configuration** — Change app layouts and settings without shipping an update. - **In-app support** — Viewer help inside the app, including an AI support chatbot. ### Admin & CMS Your whole operation in one role-based command center. - **Catalog management** — Titles, metadata, artwork and trailers in one place. - **Seasons & episodes** — Structure series exactly the way viewers browse them. - **Homepage layouts** — Arrange rows and banners for each surface and audience. - **Languages & regions** — Localize your catalog and experience per market. - **Role-based access** — Editors publish, finance reconciles, marketing runs campaigns. - **Activity log** — Every action in the CMS is logged. - **Users & entitlements** — See who has access to what, and why. - **Devices & sessions** — Manage viewer devices and active sessions. - **Moderation** — Keep comments and community spaces healthy. ### Security & Scale Secure playback and infrastructure come with every plan, with multi-DRM on Growth and Scale. - **Multi-DRM** — Widevine, FairPlay and PlayReady for licensed, premium content, on Growth and Scale. - **Signed & tokenized playback** — Signed URLs and tokens that stop hotlinking. - **Geo rules** — Respect territorial rights title by title. - **Device limits & stream caps** — Control account sharing with device and concurrency limits. - **Auto-scaling AWS** — A cloud foundation that scales with demand. - **CDN delivery** — Fast playback for viewers wherever they are. - **Monitoring & alerting** — Operational visibility from the first deployment. - **Backups & disaster recovery** — Built in, not bolted on after an incident. ### Analytics & APIs Know what people watch, what converts, and where playback degrades. - **Audience analytics** — Growth, retention, cohorts and churn. - **Content analytics** — Views, watch time and completion per title. - **Revenue analytics** — Subscriptions, transactions and ads in one view. - **Quality of experience** — Buffering, failures and device mix. - **Exports** — Pull the data out when you want your own analysis. - **Public APIs** — Connect the platform to the systems you already run. - **Webhooks** — React to signups, payments and other events in real time. ## Admin & CMS: your whole operation, one command center Granular roles give each team exactly the access it needs — editors publish, finance reconciles, marketing runs campaigns, and every action is logged. ### Content - Catalog & metadata - Artwork & trailers - Seasons & episodes - Availability windows ### Commerce - Plans & pricing - Coupons & bundles - Payments & refunds - Finance reporting ### Audience - Users & profiles - Devices & sessions - Entitlements - Moderation ### Experience - Homepage layouts - Navigation & branding - Languages & regions - Remote configuration ## Security & scale: built for rights holders and real audiences Secure playback and infrastructure come with every plan. Multi-DRM is included on Growth and Scale. ### Multi-DRM protection Widevine, FairPlay and PlayReady on Growth and Scale, so premium rights holders can license with confidence. ### Controlled access Signed URLs, tokenized playback, geo rules, device limits and concurrent-stream caps. ### Auto-scaling AWS A cloud foundation with CDN delivery that scales with demand instead of breaking under it. ### Operational visibility Monitoring, alerting, backups and disaster recovery built in from the first deployment. ### Analytics your team will actually use Understand what people watch, what converts and where playback degrades — with exports when you need your own analysis. | Area | What it covers | | --- | --- | | Audience | Growth, retention, cohorts and churn | | Content | Views, watch time and completion | | Revenue | Subscriptions, transactions and ads | | Quality | Buffering, failures and device mix | ## Add-ons: start complete, expand when ready The core platform runs a serious streaming business on day one. These optional add-ons extend it as your audience and model evolve. They are not included in the core platform. ### Native apps Branded Android, iOS, Android TV, Fire TV, Apple TV, Samsung and LG apps, priced per platform. ### AI semantic search Let viewers find titles by meaning and mood, not only exact keywords. ### Coins & virtual purchases Power episodic unlocks and in-app economies for short-form catalogs. ### PVOD premieres Open premium windows with flexible pricing and access rules. ### Offline viewing Secure, rights-aware downloads on supported mobile devices. ### Forensic watermarking Session-aware marking for high-value and pre-release content. ### Advanced advertising Deeper targeting, frequency control and ad performance reporting. ### Premium integrations Connect specialized billing, CRM, ad and data platforms. ### Managed operations Extend your team with ongoing platform and release support. ## What is included Everything required to operate a branded streaming service is in the core. Add-ons stay optional, so you only pay for what your model needs. ### Core platform (Launch) — included The foundation every plan includes, delivered and deployed for your brand. Growth adds 4K, multi-DRM and live channels. - Branded, responsive streaming website - Role-based enterprise CMS - Auto-scaling AWS infrastructure - Encoding & playback up to 1080p - Signed, geo-ruled secure delivery - AVOD, SVOD & TVOD monetization - Profiles, kids mode & engagement - Business analytics & reporting - Public APIs, webhooks & in-app support - Migration, submission, training & launch ### Optional add-ons (Expand) Specialized capabilities for your next stage of growth. - Native apps - AI semantic search - Coins & virtual purchases - PVOD premieres - Offline viewing - Forensic watermarking - Advanced advertising - Premium integrations - Managed operations ## Further reading - Guide: [OTT Solution Guide: How to Choose the Right Platform](https://www.rentanott.com/blogs/ott-solution) - Guide: [Live Streaming Player: Features, Formats, and Costs](https://www.rentanott.com/blogs/live-streaming-player) - Guide: [Offline Videos: A Practical Guide for Streaming Apps](https://www.rentanott.com/blogs/offline-videos-streaming-app-guide) - Free tool: [Video Bitrate Calculator](https://www.rentanott.com/tools/video-bitrate-calculator) - Glossary: [Multi-DRM](https://www.rentanott.com/glossary/multi-drm) - Glossary: [Adaptive bitrate streaming](https://www.rentanott.com/glossary/adaptive-bitrate-streaming) More: [all guides](https://www.rentanott.com/blogs), [free tools](https://www.rentanott.com/tools) and the [glossary](https://www.rentanott.com/glossary). ## Book a demo Tell RentAnOTT what you are launching. The team walks through the platform and maps the path to go-live around your catalog, markets and revenue model. Book a demo: https://www.rentanott.com/contact ## More from RentAnOTT - [Home](https://www.rentanott.com/index.md) — What RentAnOTT is, what every plan includes, and how launch works - [Features](https://www.rentanott.com/features.md) — Every core feature and optional add-on - [Pricing](https://www.rentanott.com/pricing.md) — Platform tiers, apps, add-ons, usage rates and example bills in INR and USD - [Free tools](https://www.rentanott.com/tools.md) — OTT app builder and calculators for streaming revenue, bandwidth, bitrate and pricing - [Insights](https://www.rentanott.com/blogs.md) — All streaming business articles - [Glossary](https://www.rentanott.com/glossary.md) — Definitions of streaming and OTT terms - [Book a demo](https://www.rentanott.com/contact.md) — Talk to RentAnOTT about your launch Full site in one file: https://www.rentanott.com/llms-full.txt